Over the past few years, we’ve had the pleasure of working with schools of many stripes, from large, state-affiliated universities to specialty institutions. Here is a sampling of some of our recent projects.
Johns Hopkins Public Health
Following a thorough critique of the magazine’s old design and content, Dog Ear led a redesign of the school’s flagship publication, introducing a relevant, modern design aesthetic and a more digestible editorial structure. The resulting publication, which launched in October 2014, straddles the line between industry-focused periodical and generalist magazine, tackling subjects that appeal to public health professionals, policy makers, and general readers alike.
TCNJ Magazine (The College of New Jersey)
After a critique of past issues of the magazine, The College of New Jersey invited Dog Ear to design the cover and cover story for their “Great Minds” issue in spring 2014. Following that design, Dog Ear helped overhaul the editorial structure of the magazine and contracted with freelance designer Kaajal Asher to usher in a modernized look that reflected the school’s new communications goals. The result was the Fall 2014 issue, which featured illustration by Alex Nabaum, a Q & A with TCNJ alum and the controversial former governor of New Jersey, James Florio, as well as a piece that dug into the college’s past hoping to solve a mystery.
State Magazine (Indiana State University)
In November 2013, Indiana State University honored its most famous alumnus, Larry Bird, with a tribute weekend that included the establishment of a new student scholarship and the unveiling of a 17-foot-tall bronze statue of Bird. Working with ISU’s Office of Communications and Marketing, Dog Ear designed a special, one-off Bird collector’s edition magazine with content covering the basketball star’s life and achievements, as well as events of the tribute weekend. In addition to the Bird tribute issue, Dog Ear redesigned and re-launched Indiana State University’s print magazine—newly branded as State—plus a complementary website in fall 2014. The launching of State unified several disparate publications into a single magazine with equally distributed coverage across the colleges, a stronger editorial voice, and a bolder design. This prototype served as the design template from which the ISU communications team built subsequent issues of the magazine.
Boston University School of Management
In 2013, the Boston University School of Management communications team hoped to revamp and rebrand their alumni magazine Builders and Leaders. In order to allow their in-house team the time and space needed to create a concept for the new publication, the college asked Dog Ear to build a brand new, interim magazine for the spring 2013 issue with the help of designer Kaajal Ahser, in order to bridge the gap between the old look and the new. Dog Ear’s partners developed story concepts, wrote features, oversaw the magazine’s design, and managed the project workflow from planning to mailing.