October 14, 2014
Dog Ear Consultants
New York magazine’s Vulture blog had a quick review of a new documentary about legendary Esquire editor Harold Hayes, who held the top post there from 1963 to 1973. There are a number of interesting tidbits in here about life as it was, including this bit (~:45) about Hayes’s lack of tolerance for widows.
The movie gets a tepid review on form, but the subject of print triumphalism alone is enough for the writer to throw some requisite shade at new media in the magazine world. (On a blog, no less!)
Listen, we love print and we love being nostalgic for the era when print magazines were cultural beacons. But you can’t just put an old copy of New York Magazine under your pillow and wish that era to return. You have to run magazines in a way that reflects the realities of today’s media. One simple thing: You have to be online. Absolutely have to. Unless your magazine has some strange survivalist aesthetic that would be ruined by a web presence, you are missing out on a potentially absurd number of eyeballs that social media can bring your stories.
Sure, not everyone can be Bostonia. But this is important enough to spend your time on. If you don’t believe us, take it from Esquire, now proud purveyor of a site that attracts 4 million unique visitors a month with a digital strategy that calls for 40 new posts a day.
To quote Harold Hayes: “Don’t look back. Something may be gaining on you.”