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Ideas from the Flea Market (magazine)

October 4, 2013

Dog Ear Consultants

img001One of the best parts of producing the DogBlog is that we have an excuse to get lost in the magazine shelves at the local market or bookstore without guilt. One of our favorite parts of that process is digging up funky niche publications. (You did hear about Chickens magazine, right?) This week we stumbled upon Flea Market Style magazine, in all its playful glory.

There’s plenty of service for you home decorating and flea market junkie types, but there’s plenty here to consider for your own magazine. One thing that grabbed our attention was Flea Market‘s treatment of their letters section. They only have a handful of letters to run (a complaint we hear a lot in the alumni magazine world), so they use the space to include photographs—images of previous stories run in past issues or reader-submitted photos of flea market finds. Even the font treatment is fun.

For those of you who want to jazz up your letters section, art is a great way to do just that. It can really infuse energy into a section that traditionally tends to fade to black and white. Run nostalgic photos here and ask readers to send in their own. Rerun art or spreads from the stories that readers are commenting on. Ask them to send in their awkward senior portraits. (Actually, we’re totally going to use that last idea.)

Yes, we want the letters section to be a forum for readers to chime in on the big issues, but it can also be a place to have a little fun.

And who knows? Maybe a funky letters section will drum up even more letters.

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