May 9, 2013
Dog Ear Consultants
Check out this “story” from a recent issue of TIME. It reviews the last decade of the magazine’s 100 Most Influential People of the Year and offers readers a a small head shot and four or five or seven tidbits on each of those folks detailing events that have shaped their own lives and helped shaped the world.
Now re-imagine this kind of thing with faculty research: a fun piece of conceptual art, say, with four or five bits that explain what the research or study might accomplish out there in the great wide world. Or what about a piece on a handful of students who made campus a better place just by being there–the kid who started a widely used sustainability program, the student who stopped a sexual assault, or the athlete who gave up the game by telling a ref his point wasn’t legit. Just another way of showing that you can tell your school’s story in ways other than what seems to be the fall-back: a 1,000-word piece coupled with a very distinguished-looking portrait. We’re not suggesting your profilees need to dress like Miss Gaga here, but you shouldn’t be afraid to have a little fun.