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Steal This: Mental Floss

October 21, 2012

Dog Ear Consultants

Mental Floss “Everything You Need to Know About…”

That tiny old building in the corner of campus, that strange (but delicious) blob of something served in the dining hall in the mid ’80s, that trippy sculpture in front of the auditorium—what’s the deal with that stuff? Articles like Mental Floss‘ “Everything You Need to Know About” can be utilized to give a snappy packaging to otherwise flat articles about campus culture and history. In this particular issue, MF tackles the Sistine Chapel; you can hijack the “Everything You need to Know About” theme as a recurring spot to cover topics like, say, like the music department’s recording lab celebrating a 25-year anniversary, or the earth sciences building getting a new green roof.  Great as quick, punchy front-of-book pieces—and even better when loaded with illustrations or big, bold numbers to represent factoids. Most importantly, pieces like these help keep far-away alumni connected to that nostalgic “sense of place” that campus is.

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